The HBR teaching case study ‘Boehringer Ingelheim: Leading Innovation’ features Stephan Klaschka’s corporate career as an innovator at Boehringer Ingelheim and is taught by business schools and universities around the globe (America, Europe, MENA, Asia-Pacific).
Link: https://store.hbr.org/product/boehringer-ingelheim-leading-innovation/W14644
Tag: Pharmaceuticals
Stephan Klaschka transforms Pharma Reps to become Digital Managers
Stephan Klaschka discusses the digital transformation of pharmaceutical field sales and how it impacts the entire organization and staff in the German language article “Vom Pillenverkäufer zum Digitalmanager” published in the August issue of the of Healthcare Marketing, Das Fachmagazin für Gesundheitsmarken, a German market professional publication.
